Made for Now.
Rooted in Iran.

The story behind

Objects that carry four thousand years of memory — without the weight.

Upside Tree is a Persian cultural product brand built for the Iranian diaspora and anyone who finds meaning in ancient symbols made modern. Every object we make is rooted in a real story — a poem, a motif, a ritual — translated into something you carry, wear, or give.

We are not a museum. We are not nostalgia. We are the living branch of a very old tree — growing upward from its roots.

ما شاخه‌ای زنده از درختی بسیار کهن هستیم — که از ریشه‌هایش به بالا می‌روید.